Opens in a new tab

Founders In FUll COlour

Step out from behind your logo, for a brilliant cause.

Bex, a white woman with short grey hair in a colourful patterned maxi dress, teal jacket and blue scarf, smiling beside a black front door on a bright orange house.

What's it all about?

Founders in Full Colour celebrates business owners with a story to tell and a passion for what they do.

So many founders I meet are doing incredible things but hiding behind their logo. I get it, being photographed feels scary. What do you do with your hands? Will you look awkward?

But people buy from people, and we’re nosy creatures! Your clients want to see the face behind your business. This is a fun, low-pressure way to show up, and you’ll come away with a portrait you’re proud of and a feature that shows off everything you do.

It brings together three of my favourite things: my old Sunday shout outs for local businesses, my charity portrait fundraisers for Rainbow Trust and YoungMinds, and the founder interviews I’ve been dreaming of since 2024. This time, every founder raises money for Family2Family.

100% of your donation goes to the charity. I’m donating my time and expertise.

A portrait for you, a boost for your business, and funds for local families. Everyone wins!

“I didn’t fully know what I needed. Bex did.”  ⭐⭐⭐⭐⭐  Kirsty Hamilton, Photographer

Click below
to be taken to the application form

APPLY NOW

Or keep scrolling to find out more…

Antonia, a white woman with long blonde hair in a mustard yellow jumper, gazing to the side in front of a large teal and pink abstract seascape painting.

WHAT YOU GET

In return for a minimum £50 donation to Family2Family, you’ll get:

  • A relaxed portrait session of 10-15 minutes, in natural light, somewhere that feels like you (pets welcome, as always!).
  • One professional portrait, ready to use on your website and social media.
  • A 10-minute video chat about you and your business, so my audience can get to know the person behind the brand.
  • A feature on my blog and Instagram, to showcase your business, with a link back to your website.

Fall in love with more than one photo? Extra images are £30 each.

“I could not be more thrilled with the results!” ⭐⭐⭐⭐⭐  Elle, Travel Agent

APPLY NOW

How It Works

  1. Apply using the form below. It only takes a few minutes.
  2. Hear back within two weeks. Places are limited, so I choose founders whose personality and passion really shine through.
  3. Donate and book. If you’re selected, you’ll make your £50 minimum donation and we’ll find a date that suits you both.
  4. Share your story. You’ll fill in a short questionnaire, answering as many questions as you like, so there are no surprises on the day.
  5. Have fun! We’ll do your portraits and a relaxed video chat, in whichever order helps you feel most at ease.
  6. Get featured. You choose your favourite portrait, check your feature, and then we share it with the world using #FoundersInFullColour!

“I really dislike having my photo taken but Bex worked through this, she made it enjoyable and got some great photos. It’s really opened my eyes to the value of high quality brand photography.” ⭐⭐⭐⭐⭐ Ashley Sim, Dentist

APPLY NOW

Who Can Apply?

Anyone who runs their own business in Sussex or the Tunbridge Wells area, whether you’ve been going for ten years or ten weeks. You don’t need to be confident in front of the camera. That’s what I’m here for!

I’ve even taken part myself with a self-portrait you can see in the Featured Founders gallery below (and yes, I did make a donation too) 😉

A white blonde woman with wavy hair, surrounded by plants in her gift shop in Lewes.

“I won’t let anyone else take my portrait – only Bex.” ⭐⭐⭐⭐⭐  Victoria Turner, Retailer

APPLY NOW

Meet Your Photographer

A happy, smiling white woman in a multi-coloured dress is holding her camera up to take photos in Paris

Brand Photography Specialist & Mentor

Hi! I’m Bex, and I photograph small businesses and entrepreneurs across Sussex, London and beyond, creating vibrant, story-led images that capture the real person behind the brand.

I’ve been a photographer for over 20 years, and I LOVE seeing founders come alive in front of the camera, with their confidence and personality shining through.

When I’m not behind the lens, you’ll find me binge-watching a series, deep in a good book, or sipping a cocktail (or fizzy water). And in case you hadn’t noticed, I adore colour!

Fair warning: I’ll almost certainly become your friend by the end of the shoot. 🌈

Feeling nervous about a photoshoot? 

Founders in Full Colour is a great way to dip your toe in. And if you’d love the full brand shoot experience afterwards, book a call and let’s chat.

What People Say

“It’s that kind of warmth and genuine care for her clients’ success that makes Bex truly different.” ⭐⭐⭐⭐⭐ Phil & Steve, Bignose & Beardy Cider, East Sussex.

“If you choose Bex as your photographer, she will help you to get a better understanding of your business and will put you at ease during the shoot itself.” ⭐⭐⭐⭐⭐ Dr Connie Kerali

“I even forgot we were doing a photoshoot – it felt like chatting with a friend.” ⭐⭐⭐⭐⭐ Jo Martin, Copywriter

“Bex really took the time to understand our business and made suggestions we’d never considered. She goes above and beyond to create beautiful brand photography and makes you think about your business in a whole new light.” ⭐⭐⭐⭐⭐ Natalie & Laura, Mum’s The Word

APPLY NOW

About The Charity

Family2Family is a Crowborough charity founded in 2018 by Hannah Powell and Leila Parker. They collect good-quality baby and children’s clothing, toys, toiletries and essentials, and gift them to families in need across East Sussex. Their incredible work earned them the King’s Award for Voluntary Service in 2025, and every Founders in Full Colour donation helps them reach even more local families.

I’ve kicked things off with a £100 donation of my own and I can’t wait to see how much we raise for this amazing cause.

APPLY NOW

Featured Founders

Local business owners who’ve taken part in Founders in Full Colour so far…

Click on an image to be taken to their full story feature.

APPLY NOW

FAQs

Everything you need to know before you apply.

As a small business owner myself, I know how hard it can be to put yourself out there, and I love finding ways to give back to my local community. Founders in Full Colour lets me do both: celebrate the brilliant businesses around me, and raise money for a charity making a real difference on my doorstep.

I work part-time as dentist in Crowborough, so Family2Family feels very close to home. And as a mum, I know how much it means when families get a helping hand.

Plus, I’ve been wanting to interview local founders since 2024, and I even wrote the questions back then. This felt like the perfect time to finally bring them to life!

Not at all! Most of my clients tell me they hate having their photo taken. The session is short, relaxed and full of laughter, and I’ll guide you every step of the way.

That’s fine. I can link to your Instagram, Etsy shop or wherever people can find you.

Somewhere that feels like you: your workplace, studio, home or a favourite local spot. Travel is included up to 20 minutes from Uckfield, and further afield can often be arranged.

Yes! Extra images are £30 each, and you can choose them once you’ve seen your gallery.

Just a few questions from your questionnaire, so you’ll know what’s coming. It’s a friendly conversation, not a test.

No. I only remove temporary blemishes, never airbrush or reshape, so you’ll look like you, in full colour.

Your donation goes straight to Family2Family through my Local Giving fundraising page. I’m donating my time and expertise. 

If you fall in love with more than one photo, extra images are £30 each, paid to me separately.

Of course! I take on a small number of founders at a time, so places do open up. Keep an eye on my Instagram.

Your portrait is yours to use on your website, social media and marketing. All I ask is that you please credit @bex.photo when you share it, and tag #FoundersInFullColour so others can find the project.

I’ll use your portrait and video in your Founders in Full Colour feature on my blog and Instagram. You’ll get to check your feature before it goes live. I may also use your photos to promote Bexphoto and the project, including on my website, social media, in press coverage, competitions and publications.

If there’s anything you’d rather I didn’t share, just let me know when you book and I’ll respect that.

Apply NOW

Ready to step into full colour? Tell me all about you and your business below. 

I can’t wait to read your story!

Know someone who should be featured?  Send them this page! 🌈

Founder Badges

If you'd like to share a badge to show you've been featured and help others find this project, 

please download one of the badges below.

Download your badge

Choose the teal or white badge, whichever suits your website best. The easiest way is to right-click the badge, save it, upload it to your site like any other image, then link it to https://www.bexphoto.com/founders-in-full-colour so visitors can find out more about the project. 

If you’re comfortable with code, just copy the snippet below and paste it into an HTML or code block on your site. It adds the badge and the link in one go. 🌈

Teal badge

<a href="https://www.bexphoto.com/founders-in-full-colour" target="_blank" rel="noopener"><img src="https://www.bexphoto.com/wp-content/uploads/2026/10/FIFC-Featured-Founder-teal-circle-200px.png" alt="Featured in Founders in Full Colour by Bexphoto" width="200" height="200"></a>


White badge

<a href="https://www.bexphoto.com/founders-in-full-colour" target="_blank" rel="noopener"><img src="https://www.bexphoto.com/wp-content/uploads/2026/10/FIFC-Featured-Founder-white-circle-200px.png" alt="Featured in Founders in Full Colour by Bexphoto" width="200" height="200"></a>